Nate presenting ROI of UX Design thesis
ROI of UX analysis

One of the beauties of my stints at Capella was the chance to become a student as well. I took the MBA route in marketing and crafted my final thesis on the ROI of user experience design at Capella. The goal was not only for my MBA completion, but also to show internal leadership the value (both qualitative and quantitative) for UX analyis, heuristics, and prototyping early in a process. Some of our best work had gone through this kind of process and this presentation and paper helped prove this idea a reality.